How do you present your company authentically and professionally to future colleagues? How do you showcase your corporate values and what your organization stands for? Crowell & Moring found the perfect solution: a unique blend of employer branding and team-building—creating a corporate movie.

A Creative Approach by Moodmaker
With extensive expertise in corporate video production, Moodmaker made this project a resounding success. Depending on the objectives, Moodmaker offers two approaches:

1. Team-Building Focus: Participants write the script, act, and handle the filming themselves, as in the Make a Film in One Day program.
2. Employer Branding Focus: The script and filming are handled by a professional director and crew, while employees—like those at Crowell & Moring—star as the actors.

For Crowell & Moring, Moodmaker opted for the second approach, emphasizing authenticity and professionalism.

The Result:
The final product was a professionally crafted film, complete with:

• Sound Effects: Enhancing the viewing experience.
• Drone Footage: Adding a visually striking element.
• Subtitles: Ensuring the film’s usability for international audiences.

Beyond the high-quality movie, participants enjoyed a memorable day filled with collaboration, laughter, and hilarious bloopers. The corporate movie was even selected by the U.S. headquarters as the best submission—an excellent example of Business Meets Fun.